[location-weather id="7878"]

Which-50: Open banking will give consumers control of their data, but most Australians still haven’t heard of it

3 December, 2019 | 
Pureprofile 

Originally published: Which-50, 2 December 2019

The scheduled launch of Australia’s open banking regime is just two months away, however new research shows three-quarters of Australians haven’t heard of the incoming data portability scheme and half are concerned about the security of their data.

Open Banking is a government and regulator-led scheme which mandates banks share consumers’ data in a machine-readable way when the customers request it. However, 77 per cent of Australians have never heard of open banking, according to new research conducted by Pureprofile and communications agency Hotwire.

Just one in ten (11 per cent) know about it, and a further 12 per cent have heard of it, but don’t know what it is. The findings are based on a survey of 1,000 consumers conducted by Pureprofile in November 2019.

Read the full article >

Continue Exploring

More data, insights and media from the experts

Are we plugged into Electric Vehicles?
Infographic

Are we plugged into Electric Vehicles?

Tracking sentiment towards EVs in Australia & New Zealand Our latest electric vehicle study reveals existing Aussie & Kiwi EV owners would purchase an EV again in the future, but

Group of young business people analyzing data Unveiling the power of brand health studies
Blog

Unveiling the power of brand health studies

By Riko Rahman, Client Solutions Director – Data & Insights, APAC – Indonesia What is a brand health study? A brand health study is a comprehensive analysis that assesses the

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports

SIGN UP NOW

Stay up to date with our latest news, insights and trends reports