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Nine announces series of initiatives for financially active younger audiences

20 June, 2022 | 
Pureprofile 

Originally published: B&T, 15 June 2022

The Nine Network have launched new content across multiple platforms for their younger generation of readers who are seeking to become financially independent and are searching for multiple avenues to do so.

All this new content is aimed towards younger people who are trying to make a living for themselves one way or another, as Nine’s multi-method research (in partnership with thelab and Pureprofile) has found that it is these people that are about to inherit a large sum of the nation’s money ($3.5 trillion is expected to be passed down within the next 20 years.)

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