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Pureprofile and ShopBack join forces on shopper survey cashback

Originally published: Research Live, 26 April 2023

AUSTRALIA – Data and insights company Pureprofile has partnered with shopping, rewards and payments platform ShopBack to offer respondents cashback for completing surveys.

ShopBack has 38 million members across 10 markets, earning cashback from online purchases via the company’s mobile app or web browser extension.

Through the partnership, ShopBack will integrate Pureprofile’s software-as-a-service tool into its platform, expanding Pureprofile’s research panel and giving members the opportunity to earn cashback in exchange for participating in surveys.

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