Originally published: Australian Fintech, 26 April 2023
Backbase report shows almost three-quarters of consumers believe banks should consider changing their products, services, and customer experience.
Backbase, the global leader in Engagement Banking, has released a new report titled, “Banking Disruption: Australians’ Shift in Focus towards Credit Unions, Mutuals and Second Tier Banks”, which highlights the ways Australians are engaging with the top 10 banks online and via mobile apps, and their expectations of banks and digital banking amid the rising cost of living.
The report analyses findings of a survey, conducted by Pureprofile and commissioned by Backbase, of 1,003 customers of the top 10 banks in Australia.
