Servero sought a research partner that could facilitate access to a diverse range of age groups, including parents of children aged 3-12. It aimed to enhance Servero’s understanding of the evolving taste preferences throughout different stages of development:
Our Research Expert built unique audiences from our panel of adults and parents of young children who are consumers of healthy food products.
2 surveys were developed to connect Servero with its target audiences to capture preferences for flavour combinations, interest in new ingredients and purchase choices.
The data collected and analysed allowed Servero to segment the responses by age, helping to identify key differences between younger and older children so Servero could tailor its offerings.
