Originally published: Travel Weekly, 02 July 2024
Prevailing financial stress and work demands mean people are looking for more cost-effective, flexible holiday options these school holidays, according to research conducted on behalf of BIG4 Holiday Parks.
The research found that 76 per cent of Australians cite financial constraints as the primary limitation currently preventing them from travelling.
More than half (54 per cent) of survey participants said that budgetary issues were their biggest worry when it comes to planning a holiday. Weather, health concerns and the possibility of an injury/illness while on holiday were the (equal) second highest worries – each recording 7 per cent.
*** Price is based on average at BIG4 Red Cliffs Victoria cabin average.
Research conducted by Pureprofile on behalf of Soda Communications in 2024, among a nationally representative sample of 2000 Australian adults (18+).
