Valentine’s Day traditions vary widely across Australia and New Zealand. While some embrace romantic gestures, others see it as an unnecessary celebration. Our latest survey reveals how people in both countries plan to celebrate, how much they intend to spend, and the growing role of AI in date planning.
We surveyed 1,903 Australians and New Zealanders to understand their Valentine’s Day habits, from gift preferences to spending behaviours and the increasing role of AI in romance. Here’s what we discovered:
Top gifts for Valentine’s Day
Dinner remains the most popular Valentine’s Day gift. In New Zealand, 17% of respondents plan to dine out, compared to 14% in Australia. Chocolates (NZ 9%, AU 12%) and flowers (NZ 9%, AU 9%) are also common choices. However, a significant portion of people (NZ 19%, AU 20%) won’t be purchasing anything, as they don’t have a partner.
AI’s role in Valentine’s Day planning
While only 4% of Kiwis and 5% of Aussies currently use AI for date planning or gift shopping, one in five are open to trying it in the future. As AI technology advances, its influence on romantic celebrations may grow.
Why some people don’t celebrate
Not everyone is swept up in Valentine’s Day fever. In New Zealand, 42% of respondents believe the holiday is too commercialised, while 25% of Australians prefer to show love year-round rather than on a specific day. Additionally, 32% of Aussies and 30% of Kiwis won’t celebrate simply because they don’t have someone to share it with.
Valentine’s Day spending habits
Most people will keep their Valentine’s Day budget under $100, with 79% of Kiwis and 73% of Aussies setting this as their limit. Fewer than 10% (NZ 7%, AU 9%) will spend more than $200.
Gift spending:
- 30% of Australians and 32% of New Zealanders plan to spend $21-$50.
- 30% of Australians and 31% of New Zealanders will allocate $51-$100.
Food & drink spending:
- 37% of respondents in both countries will spend $51-$100 on dining out.
- 24% of Australians will spend $101-$200, compared to 17% of Kiwis.
The future of AI in romance
While AI is not yet a major factor in Valentine’s Day planning, its potential is undeniable. As technology continues to evolve, AI may soon play a greater role in helping people plan dates, select gifts, and even craft personalised messages for their loved ones.
The infographic below represents further key findings from the research:
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