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Consumers are now more empowered than ever by choice, convenience and information. This has been referred to as the ‘Age of the Customer’ - and businesses must be able to meet the demands of the highest customer expectations in order to succeed and out-perform their competitors. How can this be achieved?...

During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights into the political leanings of our sample, we compared the answers of individuals...

The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational compatibilities and conflicts among values, with neighbouring values often showing similar relations to spending. We...

We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1) Work and education activities, (2) family...

In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. They give meaning to the things we do. And, we all naturally...

Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven't already you can download the report ‘What do we value?’ to read the detailed findings....

In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses who have undergone customer-centric digital transformations to provide the best possible...

In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming of graphic or violent content- whether or not it should be banned and who should be responsible for controlling such content. A resounding 53% of people...

In order to understand the behaviours, motivations and habits around the way Australians approach exercise and fitness, Pureprofile conducted a study of 650 panel members to garner consumer insights around what is a constantly evolving industry. The findings illustrate that the way people engage in different types of fitness activities...

The key to obtaining high-quality data lies in the design of the survey questionnaire.  There are many nuances to effective survey design - it is so much more than just choosing which questions to ask. There are many other important things to consider such as: the length of the survey,...

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