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Katiemay Gardner, Account Director at Pureprofile presented alongside global media communications agency, OMD at this year's Research Society National Conference. Watch the video below to see the full presentation. Abstract: We live in a world where our attention is constantly being courted. As consumers, we are bombarded with information and competition...

Originally published: AdNews, 13 July 2020 Shares in ASX-listed martech Pureprofile surged after the appointment of Martin Filz as CEO. He joins from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was managing director and chief revenue officer. He replaces Nic Jones who resigned in August last year. Chairman Andrew Edwards took...

Over the past few months we've had to make some big changes to the way we go about our normal lives. From the way we work to the way we shop; from the way we care for our friends and family to how we get ourselves from A to B. ...

Julie Lee, Joanne Sneddon and Paul Gerrans joined forces at the Centre for Human and Cultural Values in The University of Western Australia to explore how Australians have been impacted by COVID-19. As part of an Australian Research Council Linkage grant with Pureprofile, they have been surveying the same respondents...

Australia’s tourism industry has endured a relentless start to 2020 in the wake of the bushfires and the Coronavirus pandemic. With domestic travel now on the cards, the desire to go on a holiday and support home-grown businesses is top of mind for many. We spoke to 575 Pureprofile members on...

In the current global climate, consumers have had to reconsider large retail purchases, like buying a car, and the ongoing costs of maintenance. However, there are certain extras that could help sweeten the deal. We asked 532 Pureprofile members on May 25 how they feel towards buying a car, and this...

Throughout the Coronavirus pandemic businesses have had to adapt not only to restrictions on how they can operate, but also to shifting consumer sentiment. We spoke to 523 Pureprofile members on May 11 about their changing habits and attitudes towards retail shopping, and these are the results: Want to see more...

Companies across all industries have had to rethink their 2020 plans in light of the Coronavirus pandemic, in an effort to keep their customers informed and to lend a helping hand where possible. We asked 533 Pureprofile members on May 4 what they want to see and hear from brands and...

Mother’s Day will no doubt be slightly different this year, but it is more important than ever to show mum how much you love & appreciate her. Getting creative with your gifts and acts of kindness is a sure way to make your mum feel special. We asked 4,500 Pureprofile members...

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