• All
  • Insights
  • Marketers
  • Publishers
  • Researchers

In the current global climate, consumers have had to reconsider large retail purchases, like buying a car, and the ongoing costs of maintenance. However, there are certain extras that could help sweeten the deal. We asked 532 Pureprofile members on May 25 how they feel towards buying a car, and this...

Throughout the Coronavirus pandemic businesses have had to adapt not only to restrictions on how they can operate, but also to shifting consumer sentiment. We spoke to 523 Pureprofile members on May 11 about their changing habits and attitudes towards retail shopping, and these are the results: Want to see more...

Companies across all industries have had to rethink their 2020 plans in light of the Coronavirus pandemic, in an effort to keep their customers informed and to lend a helping hand where possible. We asked 533 Pureprofile members on May 4 what they want to see and hear from brands and...

Mother’s Day will no doubt be slightly different this year, but it is more important than ever to show mum how much you love & appreciate her. Getting creative with your gifts and acts of kindness is a sure way to make your mum feel special. We asked 4,500 Pureprofile members...

We’ve had to adapt to many different challenges during the Coronavirus pandemic, with a large percentage of people forced to rethink the way they deal with their personal finances. We spoke to 538 Pureprofile members on April 27 and asked them about their new spending regimes and how they are managing...

When the time comes for social distancing restrictions to ease, what new behaviours will people take into the ‘new normal’ at work and at play? We spoke to 518 Pureprofile members on April 20 to find out whether the changes we’ve all had to make in response to COVID-19 will outlast...

With so many changes thrust upon us in the past weeks and months, people are finding new ways to look after themselves both physically and mentally, within the confines of home. On April 14, we asked 519 Australian Pureprofile members about the things they are doing to tend to their health...

As the reality of Coronavirus continues to unfold, many of us are rethinking the way we’re living our lives. Being charitable and showing kindness to others and ourselves is becoming increasingly important. We spoke to 533 Pureprofile members on April 7 to find out how they are partaking in acts of...

Adhering to social distancing directives to slow the spread of Coronavirus is now the norm for all of us. As we adjust to life indoors we’ve had to adopt new ways of staying in touch with our family and friends, as well keeping abreast of world events. We spoke to 500...

As we continue to adapt to a new way of living in response to the rapid spread of COVID-19, the way we shop for both essential and non-essential goods online is also shifting. We asked 498 Australian Pureprofile members about their changing online purchase habits, and this is what they said: We...

News from our blog