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It’s one of the biggest annual sporting events held in Australia, but this year things feel a little bit different at the Australian Open. With the COVID-19 pandemic still rearing its head, some Aussies are questioning whether it should have been allowed to go ahead at all.  We asked 514 Pureprofile...

2020 was the year the world was put on hold - from travelling, to working, and even eating out at restaurants. However, after months of disruption to our everyday lives, there is now a glimmer of hope with the promise of a COVID-19 vaccination on the horizon.  We asked 516 Pureprofile...

With ongoing travel restrictions and both health & economic concerns front and centre, we’re about to experience a Christmas unlike any before. In order to uncover the impact of COVID-19 on the upcoming festive season, we surveyed our panel members and compared those results to our 2019 data. The in-depth insights from this research...

Winter is drawing to a close, which means that Father’s Day in Australia and New Zealand is just around the corner! No matter how you plan to celebrate dad, make sure you let him know how much he, and his cheesy dad jokes, mean to you.  We asked 965 Pureprofile members...

Launch Housing, a well-established, not-for-profit organisation based in Melbourne, offers transformative housing initiatives to provide continual support and care for those experiencing homelessness. They are committed to better understanding and helping shape the public perception and attitudes towards homelessness.  Pureprofile recently partnered with Launch Housing and marketing science consultancy, Forethought, on...

Katiemay Gardner, Account Director at Pureprofile presented alongside global media communications agency, OMD at this year's Research Society National Conference. Watch the video below to see the full presentation. Abstract: We live in a world where our attention is constantly being courted. As consumers, we are bombarded with information and competition...

Originally published: AdNews, 13 July 2020 Shares in ASX-listed martech Pureprofile surged after the appointment of Martin Filz as CEO. He joins from Eureka AI, a business intelligence platform which generates actionable insights from mobile data, where he was managing director and chief revenue officer. He replaces Nic Jones who resigned in August last year. Chairman Andrew Edwards took...

Over the past few months we've had to make some big changes to the way we go about our normal lives. From the way we work to the way we shop; from the way we care for our friends and family to how we get ourselves from A to B. ...

Julie Lee, Joanne Sneddon and Paul Gerrans joined forces at the Centre for Human and Cultural Values in The University of Western Australia to explore how Australians have been impacted by COVID-19. As part of an Australian Research Council Linkage grant with Pureprofile, they have been surveying the same respondents...

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