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‘Twas the night before Christmas, when all through the country not a creature was stirring - apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of questions and eagerly awaited the answers ...

Originally published on Which-50 2018 was the year consumer concerns over privacy and how their data is used started to cause headaches for businesses which had convinced themselves their customers were satisfied with the service they were receiving in exchange for their information. Throughout the year a series of global events have...

How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here.  How do personal values drive the consumer behaviour of Australians? Yesterday, we presented the latest Values Project findings at the Australian Market...

This year, Black Friday is scheduled for November 23. It's set to become one of the busiest shopping periods this side of the Boxing Day sales for both consumers and retailers. Pureprofile spoke to almost 1000 people to find out just how much consumers are planning to spend, and which...

Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned people are about the way in which their personal data is used, and how much trust they actually have in the companies that they engage with. The results tell a revealing story Data...

Originally published on Which-50 Organisations undergoing change grapple with a myriad of challenges. But more often than not at the heart of the change is the customer, according to Ben Sharp, head of revenue and operations ANZ at Pureprofile. Understanding that and embracing customer experience is key to any transformation, according to Sharp. “If...

Last week, a few of us from Pureprofile enjoyed a discussion with award-winning author and journalist Catherine Fox. The event, organised by the Sydney chapter of Women in Research, was an engaging conversation about women in the workplace and how women can leverage their networks to boost each other in...

And they're off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on Flemington Racecourse. Pureprofile spoke to almost 600 people to find out how Australians plan to take part in this growing national event. SHARE THIS INFOGRAPHIC ON YOUR...

With the Spring Racing Carnival in full swing, Pureprofile spoke to a panel of people to find out exactly how Australian's are participating in the calendar of horse racing events that grip our nation every year. The results paint a picture of excitement, celebration and spending! SHARE THIS INFOGRAPHIC ON YOUR SITE <p><strong>Please...

We live in an age of consumer empowerment. Ordering a cab, renting a hotel room or creating a playlist of your favourite songs has never been faster or easier. Brands like Amazon, Spotify and Airbnb are intelligently using consumer data and disrupting their respective industries with consumer-led products and services. However,...

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