Top tips for choosing a panel partner

Top tips for choosing a panel partner

By Joris Schellekens, Head of Data & Insights – Mainland Europe The amount of data that’s accessible in the world is growing at a phenomenal pace. Market research continues to evolve with new methodologies and technologies emerging all the time. Our role as research experts is to lighten the load and deliver the right insights […]

What’s on the list for Back to School shoppers?

What’s on the list for Back to School shoppers?

School’s out for summer, the kids have kicked off those school shoes, tossed aside their books and already packed in some fun activities for the 6 weeks ahead. While millions of students take time out from the monotony of classrooms, parents are already gearing up for their return to school. The age of digital shopping […]

Celebrating the Queen’s Platinum Jubilee

Queen's platinum jubilee celebrations

The British monarchy has been a long-established institution that has historically faced untold scrutiny and scandal. In spite of this, it’s an institution that has brought people in the UK together during troubled times and provided cause for celebration, the upcoming Queen’s Platinum Jubilee being the next event.  As the longest serving monarch in British […]

Fuel price hikes: How it looks at the bowser

Fuel nozzle

Recent spikes in fuel prices have placed enormous strain on consumers globally – and pressure on governments to provide financial relief.  We asked 2,539 people, taken from nationally representative samples from the United Kingdom, United States, Australia and New Zealand, how price hikes are affecting their hip pockets. Here’s what we found: The average price […]

Impacts of changing interest rates

interest rate

With interest rates in constant fluctuation, it is easy to forget the real-world effects these have on consumers. Many individuals’ futures are shaped by these changes, with its impacts cascading onto businesses and general society. What would you do if interest rates took a hike? We asked a group of 2,025 people, taken from nationally […]

How truly representative is Nat Rep?

How truly representative is Nat Rep?

By Rebecca Mansley, Head of Data & Insights UK To answer this question, we need to define what Nationally Representative, or ‘Nat Rep’ is. When we discuss Nat Rep, we mean that the sample source of interest for a study reflects the population of the country in terms of gender, age, region, and socioeconomic group […]