Originally published: Australian Giftguide, 30 November 2025
Australians show stronger intentions to buy gifts than receive them, with those planning to stretch budgets adopting a value-driven and cautious mindset. On average, Australians expect to spend $491 on gifts ($23 more than 2024), according to Pureprofile Global Christmas Report 2025.
The majority will spend between $301 and $1,000 on gifts and notably 15 per cent plan to spend over $1,000, a figure skewed towards those aged 45-54 (22 per cent).
While Australians have more to spend this year on Christmas gifts, they are still looking for bargains.
“Australians are heading into Christmas spending with a blend of practicality and cautious optimism,” Martin Filz, CEO of Pureprofile explains.
Read the full article on pages 46-49 >
