LONDON, 19 January 2026: Global data and insights company Pureprofile continues to build momentum in the UK with the appointment of James de Vick as Account Director. Based in the UK, this appointment reflects Pureprofile’s continued investment in the UK market, strengthening its ability to support clients and drive long-term growth.
James joins Pureprofile with more than 20 years’ experience in the research and insights industry, bringing extensive expertise gained across senior roles at Kantar and Lightspeed. Most recently, he was Head of Client for EMEA, where he was senior sponsor for a number of major global accounts and played a key role in designing and leading the EMEA sales strategy. James has held a range of senior commercial positions including VP of Business Development in the UK and Global Account Director, building broad experience across client development, account leadership and commercial strategy.
Managing Director for the UK/EU & US business, Tim Potter said: “Continuing to invest in our UK team is central to our growth strategy. James brings a combination of long-standing industry experience, strategic thinking and client leadership. His drive and expertise will help ensure we continue to innovate, excel and deliver outstanding outcomes for our clients as the UK business continues to grow.”
Account Director, James de Vick said: “I’m excited to be joining Pureprofile and becoming part of the UK team. The business is fast-growing and dynamic, with a strong focus on innovation and a clear commitment to keeping clients front and centre in its approach.”
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About Pureprofile
Pureprofile’s vision is to deliver more value from the world’s information.
We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.
Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions. We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.
The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.
Media contact:
Tim Potter
[email protected]
+44 (0)7833 702 450
