Originally published: AAP, 23 April 2026
SYDNEY, April 23, 2026 /PRNewswire/ — Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.
Vision AI Companion Brings Smarter, More Immersive Viewing
Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]
Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.
Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.
[11] 100 years of TV, Pureprofile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together
[12] 100 years of TV, Pureprofile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together
[13] 100 years of TV, Pureprofile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests
