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Acquisition of Australian Qualitative Research Business

17 February, 2026 

Posted at 6:10 am 

by Pureprofile 

17 February 2026

Pureprofile Limited (ASX: PPL or the Company) is pleased to announce the signing of a binding Asset Purchase Agreement for the acquisition of the assets of Bastion Stable Research Pty Ltd (“CRNRSTONE”). This acquisition strengthens Pureprofile’s qualitative market research capabilities and aligns with the Company’s strategic objectives for growth and market expansion.

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For further information, please contact:

George Kopsiaftis

IR Department
[email protected]
+61 409 392 687

About Pureprofile

Pureprofile’s vision is to deliver more value from the world’s information.

We are a global data and insights organisation providing industry-leading online research solutions to agencies, marketers, researchers and brands & businesses.

Our research delivers rich insights into real human behaviour and provides the “Why” behind the “What” through our unique ResTech and SaaS solutions.

We build in-depth profiles of consumers via our proprietary and partner panels and give businesses the ability to understand, target, and ultimately engage with their audiences.

The Company, founded in 2000 and based in Surry Hills, Australia, now operates in North America, Europe and APAC and has delivered solutions for over 850 clients.

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