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AdNews: Pandemic habits – will COVID-19 steal Christmas?

Originally published: AdNews, 21 October 2020

The uncertainty of COVID-19 will change the way Australians celebrate Christmas, according to research by ASX-listed martech Pureprofile.

This Christmas will be marked by less spending, socialising and traveling, with an increased focus on exploring local attractions.

Generally, Australians have lowered their expectations for the upcoming festive season, according to the survey in September of 577 people.

Read the full article >

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