Originally published: AdNews, 09 December 2020
ASX-listed martech Pureprofile Limited has raised $18.8 million in a rights issue to retire debt and target growth.
The company now has $3.5 million for growth and investment, including expanding its Software-as-a-service offering, and delivering more targeted media campaigns for clients, through the use of first-party data.
“This recapitalisation caps a turnaround year for the business in 2020,” says CEO Martin Filz.
