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AI – bane or boon for market research?

28 February, 2023 | 
Pureprofile 

Originally published: Research World, 27 February 2023

By Keith Ang, Head of Sales, Data & InsightsSingapore

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

We live in an exciting time for market research. We are still in the nascent stage of AI unlocking the true potential of data, with ChatGPT and similar chatbots already demonstrating the plethora of possibilities AI will bring. 

ChatGPT burst onto the scene at the end of 2022 and has become the biggest tech headline of 2023. It has already passed law and medical board tests and scored higher than humans on MBA exams. It can write entire articles, draft code and build websites. Educators are already developing apps to detect ChatGPT “cheating” in assignments. The chatbot caused immense panic in the tech world and forced Google to swiftly respond with the launch of Bard in early February. 

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