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Aldi goes big for Christmas via BMF

22 November, 2023 | 
Pureprofile 

Originally published: Mumbrella, 13 November 2023

Aldi has released its much anticipated 2023 Christmas spot, in an endearing, if ever so slightly unsettling, take on what Christmas can be when Australians “Go Big on the Little Things”.

With creative from BMF, media from Zenith and PR from Ogilvy, the new campaign is set to a festive version of Dirty Dancing track  ‘(I’ve Had) The Time Of My Life’.

The work leverages new research from Aldi and Pureprofile that revealed 73% of Aussies look forward to the sides just as much, if not more, than the main protein itself.  The spot champions Aldi’s range of seasonal products, encouraging viewers to give every dish on the table “main character energy””

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