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Aussie interest and investment in crypto gains momentum despite cost-of-living crunch

23 February, 2024 | 
Pureprofile 

Originally published: Independent Reserve, 21 February 2024

  • Aussies’ awareness of crypto hit a new high of 95%, as digital currencies hit the mainstream.
  • Anticipation of the first Bitcoin spot ETFs and the next Bitcoin halving lifted Aussie Bitcoin ownership, with 63% of crypto investors holding Bitcoin.
  • Almost a quarter (24%) of crypto investors said they planned to sell or partially sell their crypto portfolio to help with the increased cost of living and rising interest rates.

Australians’ interest and investment in crypto remains high and continues to gain momentum, with sentiment demonstrably shifting to a phase of renewed optimism and growth, according to Australia’s longest-running and most robust crypto research, the Independent Reserve Cryptocurrency Index (IRCI), released today.

The IRCI is an annual cross-sectional survey of over 2,100 everyday Australians, conducted by Pureprofile. The index is a single rating out of 100 designed to reflect four key aspects of Australian attitudes towards cryptocurrency: awareness, adoption, trust and confidence.

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