For the fifth consecutive year, we’ve partnered with IAB Australia to bring you the latest insights into commerce and retail marketing trends across Australia, and for the second year, New Zealand is included to provide a full trans-Tasman perspective.
The 2025 report explores how economic shifts, changing media habits, and evolving consumer priorities are transforming the way people discover, evaluate, and engage with brands. Today’s shoppers are carefully balancing value, quality, and trust, all while expecting convenience, authenticity, and transparency from the brands they choose.
Key trends identified include the growing influence of social media and creators on product discovery, a stronger preference for locally made and sustainable products, and an increasing focus on loyalty programs and data privacy. With budgets still under pressure, consumers are turning to rewards and personalised offers to help guide their decisions.
We surveyed 1,000 Australians and 800 New Zealanders aged 18 to 70 who have shopped online in the past 12 months to understand how evolving consumer behaviours and expectations are influencing shopping and commerce trends.
Download the full report to uncover:
- In-depth analysis of evolving consumer behaviours and marketing touchpoints across both countries
- The impact of economic stabilisation on spending patterns and channel preferences
- Strategies for building trust and loyalty through transparent data practices and authentic brand values
- The merging of retail and media environments, and what this means for retailers
- Opportunities to deepen relationships and drive advocacy through personalised loyalty and reward programs
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