For the fourth consecutive year, we’ve partnered with IAB Australia to deliver key insights in the ecommerce space. This year, we’re including New Zealand for the first time, offering a deeper understanding of spending habits across both countries.

This report provides critical insights into the evolving ecommerce and retail landscape, highlighting how inflation and interest rate hikes have led to more conservative spending and a focus on essential items.

Key trends include the influence of sales events and social media on product discovery, the increasing presence of local and international brands, and the need for transparency in data practices. With tighter budgets, consumers are prioritising convenience, conducting thorough research before purchasing, and seeking the best deals through loyalty programs.

We surveyed 1,000 Australian and 1,000 New Zealand online shoppers to gain deeper insights into attitudes, behaviours and influences driving ecommerce.