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Australian Financial Review: Big tech on the nose as Aussies demand accountability and tougher laws

3 November, 2020 | 
Pureprofile 

Originally published: Australian Financial Review, 02 November 2020

A new study of Australians conducted on behalf of The Australian Financial Review by Pureprofile last week showed the majority believe big tech giants like Facebook, Google and Amazon cannot be trusted and should face stronger laws governing the content shared on their platforms.

Of the 1002 Australians surveyed, 81 per cent said they regularly use Google, 70 per cent use Facebook, 45 per cent Microsoft, 40 per cent Apple, 21 per cent Amazon, 12 per cent Twitter. Perhaps surprisingly 4 per cent said they used none of them.

Worryingly, only 23 per cent of these Australians said they trust big tech with their personal data, and 77 per cent said big tech should face stronger government regulation. On that last point, only 7 per cent felt tech companies should be left alone by regulators, with the rest undecided.

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