Originally published: IT Brief, 26 June 2025
New research from LinkedIn has found that 60% of Australians are missing relevant job opportunities due to challenges with job search tools and ambiguity in job titles, rather than a lack of suitable skills.
The research highlights significant hurdles faced by job seekers, with 51% stating uncertainty about which job titles to use during their search and 40% admitting to missing out on opportunities because they were unsure of the appropriate filters or keywords to apply. This ongoing friction is tied to the evolving employment landscape, as job titles and requirements continue to shift, particularly with the rise of artificial intelligence (AI) in the workforce.
Australian professionals are also experiencing dissatisfaction and fatigue in their current roles and with the state of the job market. Only 15% reported passion for their current role, with less than one in ten (9%) stating they have achieved their childhood dream job. A further 13% are in positions that use similar skills to those dream roles. The desire for change is reflected by the 29% of respondents who have actively explored new career opportunities so far in 2025.
The findings are based on a survey of 1,080 employed Australians conducted by Pureprofile over a period from late May to early June 2025. The figures point to a growing demand for adaptable and intuitive job search tools that cater to the evolving preferences and skills of both candidates and employers in Australia.
