With the Online Safety Amendment (Social Media Minimum Age) Act 2024 coming into effect from December 10 2025, Pureprofile set out to understand how Australians feel about the new minimum-age requirements, and what the legislation means for parents, teachers, children, and young adults.
This report brings together insights from more than 820 Australians, including parents of children aged 8–15, teachers across primary and secondary schools, adolescents aged 16–24, and children aged 8-15 themselves (assisted by parents). The findings explore community sentiment, confidence in the law’s effectiveness, and how young people currently access and use digital platforms.
The research highlights areas of agreement and disconnect across groups, revealing how expectations, behaviours, and concerns differ as the Act comes into force.
Download the report to explore:
- How Australians feel about the Online Safety Amendment (Social Media Minimum Age) Act 2024, including support levels and confidence in its effectiveness
- Who Australians believe should be responsible for enforcing age rules and online safety – including growing concern about whether the government will take sufficient ownership of enforcing the ban and ensuring platforms comply
- Key differences between parents’ perceptions of their children’s online behaviour and what children report themselves
- Insights from teachers and adolescents on the role of social media in learning, well-being, and daily life
- Expected changes in children’s online activity once the minimum-age rules begin, including potential workarounds and challenges
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Report prepared by Little Duck Insights.