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Beauty Diary: Dyson exposes huge myth about $949 Airwrap device

25 October, 2023 | 
Pureprofile 

Originally published: news.com.au, 22 October 2023

Poker straight hair, sometimes achieved using an actual iron, is one of the definitive styles of a Millennial.

But while frazzling your locks and teasing your tresses (an important step in achieving the big hair of the 80s) is looked upon fondly as somewhat of a rite of passage – it seems the younger generations aren’t keen on following in those footsteps.

Before you jump to the defence of these embarrassing yet beloved hair trends (I get it, my crimper was once my prized possession), Gen Z have made this decision for a very good reason.

British tech giant Dyson recently collaborated with Pureprofile on the “Aussie Hair Survey”, quizzing more than 1,000 Australians aged 18-65 years old on their attitudes towards styling.

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