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B&T: Study reveals what Aussies most value in life & how it affects spending

Originally published: B&T, 11 March 2019

What values do Australians hold dear individually and collectively? What values underpin how Australians spend their time and money? Answers to these questions are revealed in the report, “What do we value?”, the initial findings of The Values Project, a three-year longitudinal study.

Ultimately, the findings aim to help Australian businesses and institutions better serve the needs of their employees and customers through a deeper understanding of societal and individual values.

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