Originally published: Business Daily Media, 25 March 2021
From lockdowns to working from home, 79% of Aussies increased their online shopping in 2020, yet cancelled plans meant over half (59%) are letting their new items sit in the closet unworn until a closet cleanout.
Poshmark, a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more, today announced its expansion into Australia and released research it commissioned which uncovered new insights related to Australian shopping habits.
As the events of 2020 unfolded, Aussies adapted how they shopped. Restrictions and lockdown caused a spike in online shopping, and cancelled plans meant Aussies now have more unworn clothes. The research found on average Aussies have $500 of unworn items sitting in their closet, and over half (54%) of Aussies said they keep them because they feel guilty to throw away clothing that’s new. Wanting to shop for no reason (42%), needing loungewear (36%) and boredom (25%) were the top reasons Aussies spent more over the past year.
The research was conducted on 15–18 January 2021 by Pureprofile on behalf of Poshmark on a nationwide sample of over 1,000 Australians.
