Originally published: Business Daily Media, 15 October 2020
New research commissioned by auDA, the Australian domain name administrator, found that 70 percent of Australians believe it is now more important than ever to support local retailers when shopping online, an increase from 52 percent pre-pandemic.
The research also found that the most common way online shoppers identify a business as Australian is via the com.au domain name extension. The findings highlight an opportunity for businesses to connect with consumers who are seeking out homegrown brands online, by registering a domain name which reflects their Australian presence.
“With a com.au domain, Australians can be sure in a split-second that a business has a local presence. If you are putting your business online, don’t risk being overlooked by consumers who are telling us they want to support Australian businesses,” auDA Chief Executive Officer Rosemary Sinclair said.
This research was undertaken by Pureprofile on behalf of auDA.
