As Gen Z steps into the workforce in growing numbers, and Millennials continue to shape it, they’re bringing new values around inclusion and flexibility. One
From digital-first discovery on TikTok to the enduring influence of in-store testers, women are blending old and new ways of finding products. For brands, it’s
Beauty is deeply personal, and in Germany and the Netherlands, how consumers discover and choose products is evolving fast. For brands, this means rethinking how
Homeownership remains a key goal in Singapore and Hong Kong, but shifting priorities and new tech-driven behaviours are redefining the property journey. Explore insights on personal interaction, digital tools, and the goals shaping the future of these two housing markets.
By: Shelley Barber, Senior Business Development Director In recent years, the UK housing market has seen significant shifts, from rising property prices to changing expectations
Singapore’s marketing leaders are feeling the pressure to do more with less, while keeping pace with fast-changing consumer behaviour. At Campaign360, fresh insights revealed where