
Inside America’s streaming mindset: What viewers want, watch, and pay for
By: Andy Averill, Head of Data & Insights (US), Pureprofile Streaming habits in the US have shifted dramatically in just three years. What was once

By: Andy Averill, Head of Data & Insights (US), Pureprofile Streaming habits in the US have shifted dramatically in just three years. What was once

By: Ciara Toner, Client Development Director Every October, Breast Cancer Awareness Month brings one of the most pressing health issues into focus. Cancer touches millions

As Gen Z steps into the workforce in growing numbers, and Millennials continue to shape it, they’re bringing new values around inclusion and flexibility. One

From digital-first discovery on TikTok to the enduring influence of in-store testers, women are blending old and new ways of finding products. For brands, it’s

Beauty is deeply personal, and in Germany and the Netherlands, how consumers discover and choose products is evolving fast. For brands, this means rethinking how

Homeownership remains a key goal in Singapore and Hong Kong, but shifting priorities and new tech-driven behaviours are redefining the property journey. Explore insights on personal interaction, digital tools, and the goals shaping the future of these two housing markets.