From digital-first discovery on TikTok to the enduring influence of in-store testers, women are blending old and new ways of finding products. For brands, it’s
Beauty is deeply personal, and in Germany and the Netherlands, how consumers discover and choose products is evolving fast. For brands, this means rethinking how
Homeownership remains a key goal in Singapore and Hong Kong, but shifting priorities and new tech-driven behaviours are redefining the property journey. Explore insights on personal interaction, digital tools, and the goals shaping the future of these two housing markets.
By: Shelley Barber, Senior Business Development Director In recent years, the UK housing market has seen significant shifts, from rising property prices to changing expectations
Singapore’s marketing leaders are feeling the pressure to do more with less, while keeping pace with fast-changing consumer behaviour. At Campaign360, fresh insights revealed where
This decade has seen the rise of influencers in marketing, with brands leveraging the power of people and social media for affiliate marketing strategies. But