Originally published: News.com.au, 7 December 2018 New research from Bunnings has found one-third of Australians would use their BBQ to cook all three meals if they could. The hardware giant says during the two weeks leading up to Christmas it sells more BBQs than any other time of the year. It conducts...
Originally published: B&T, 31 October 2018 ASX-listed media and technology company Pureprofile has grown its revenue by 5.6 per cent to $12.9 million in the first quarter of the new financial year. The company revealed the growth in a trading update yesterday, which was primarily attributable to its data and insights and media...
Originally published: Financial Review, 30 October 2018 Pureprofile has reported increased revenues and continued profit improvements on the back of reduced costs in its first quarter trading statement to the ASX. The research and consumer data company reported its revenues for the three months of the financial year were $12.9m, up 5.6% on...
Originally published: Financial Review, 4 October 2018 Public angst over technology and data-led corporate innovation and transformation programs has hit an all-time high as another high-profile privacy breach of 50 million Facebook users hit world headlines last week. As the Australian Information and Privacy Commission confirmed it was informally investigating the Facebook hacking breach,...
Global media and technology company Pureprofile (ASX: PPL) has partnered with Brontech, an award-winning blockchain data company. From Q3, 2018, Pureprofile members will be able to connect their Bron Rewards transactional data to their profile. This will allow research to be offered to members based on their purchase history and this data will be appended to...
Originally published: eMarketer, 23 July 2018 Data from the Pureprofile / We Are Social report has been featured in the eMarketer Global Influencer Report (July 2018). Uncover the impact that Influencers have on Australians: Excerpt: Close to 45% of respondents in Pureprofile’s survey, for instance, said they would consider buying a product recommended by...
Originally published: 9Now, 3 July 2018 Watch interview with CEO Nic Jones on the Today Show about the rise of #DeleteFacebook. Watch video on 9Now >...
Originally published: CourierMail, 25 June 2018 ONE in four Australians has either dumped Facebook or reclaimed some of the personal information they share with the social media giant, according to a new study, even though most users found it difficult to do. But there could be worse news for the multibillion-dollar company as...
Originally published: The Drum, 18 June 2018 A global social media movement encouraging people to scrap their Facebook accounts appears to be gaining traction with the results of new research showing that a quarter of members have deleted or changed their settings in response to recent scandals. The study, conducted by Pureprofile,...
My mother has always led a very organised existence. There was always food in the cupboard and on the table. Even when she was a single mother with no car, working full time before the days of child support and sole parents pension. Bills were paid on time, she had...
‘Twas the night before Christmas, when all through the country not a creature was stirring – apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of que...
10 December, 2018 Blog Insights
Originally published on Which-50 2018 was the year consumer concerns over privacy and how their data is used started to cause headaches for businesses which had convinced themselves their customers were satisfied with the service they were receiving ...
03 December, 2018 Blog Feature
How do personal values relate to sustainable consumer behaviour? Pureprofile presents a snapshot of The Values Project findings at the annual WA AMSRS conference. You can download the presentation here. How do personal values drive the consumer beha...
23 November, 2018 Blog Researchers