Originally published: Marketing mag, 15 April 2019 Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their relationship with our brand? EJ Guren’s answer: just ask them. In today’s experience economy consumers are more empowered, and have...
Originally published: The martec, 9 April 2019 When talking about user experience (UX), it’s a mistake to condense the domain into the concept of “making things beautiful and easy for the end user.” In reality, optimal UX in product design deals a lot with underlying data, workflows, and component interaction – what’s...
Originally published: Body and Soul, 8 April 2019 If you’re a Millennial who is currently wondering why they’re still not able to afford that home loan, let us tell you that your addiction to avo, UberEats and Saturday brunch are probably not the major culprits. According to a new study by data...
Originally published: Australasian Leisure Management, 4 April 2019 A new study by global data and insights company Pureprofile, has revealed the behaviours, habits and motivations of Australians' approach to fitness. The study looks at the reasons why Australians - across all age groups - exercise and the price of keeping fit. The study found...
Originally published: Best in AU, 01 April 2019 If you’re the kind of person that likes to express your opinion, then why not find a way to get paid to do it? Did you know that there are plenty of online survey sites in Australia that pay you to share your feedback?...
Originally published: Fast Company, 30 March 2019 Companies may one day decide to forget everything they think they know about us, and just use the data we give them. After last year’s Cambridge Analytica scandal, Facebook announced a major change to its ad targeting system. As of October, the company has permanently eliminated its “Partner...
Originally published: B&T, 29 March 2019 A new study has found five per cent of Aussie Millennials spend more than $3600 a year on gyms, fitness classes, smartwatches and exercise apps. The study by global data and insights company Pureprofile found, on average, Millennials were spending $1,020 per year to keep fit. The study...
In wake of the recent terror attack in New Zealand, Nic Jones discusses the impact of live video streaming and whether the publishing and sharing violent or graphic content can be controlled. [vc_video link='https://youtu.be/4b7fPIGSsb0']...
Originally published: Dynamic Business, 27 March 2019 With millennials (currently people aged around 23-37) starting to fill up the majority of work spaces, there is a definite change of culture that is shifting the way businesses operate, work and think. A desire for flexibility, autonomy and social inclusion brings in a creative way...
Originally published: The Australian, 26 March 2019 More than half of Australians want digital platforms like Facebook to ban live streaming in the wake of the Christchurch shootings, a survey by market researcher Pureprofile suggests. The survey of more than 1000 Australians, conducted in the week from March 18, found 53 per...
In this 3- part series we explore how our personal values relate to different aspects of everyday life How do our values relate to our personal demographic characteristics? Values are motivational life goals that reflect what is important in life. Th...
17 April, 2019 Blog Researchers
Watch the recording of The Values Project Webinar. In this unique online event, we talked through the initial findings from the first year of a three-year longitudinal study of Australians’ values across the adult lifespan. If you haven’t alrea...
10 April, 2019 Blog Researchers
In the digital age, it’s become a necessity to use technology to engage with customers and leverage the resulting data. Many companies have yet to take full advantage of this abundance of information. Here, we highlight three successful businesses wh...
29 March, 2019 Blog Feature Marketers Publishers