Originally published: Inside FMCG, 30 October 2019 Halloween is becoming an increasingly popular holiday with Australians, with consumers expected to spend an estimated $159 million on confectionery for the holiday this year, according to new data released by Mars Wrigley Australia. Despite the long-held perception by many that Halloween is ‘too American’, Australians...
Originally published: Bitcoinist, 25 October 2019 Although the United States is far from being pro-crypto, it is the country that has the largest number of cryptocurrencies holders. Most notably, according to a study commissioned by Finder, the number of Americans owning crypto assets is rising. Many countries are starting to understand the importance of Bitcoin...
Originally published: Power Retail, 16 October 2019 Australia was once a country that relied heavily on the use of credit cards. But now, with the introduction of BNPL and other scheduled payment platforms, is this the end of the plastic craze? In the last twelve months, BNPL platforms including Afterpay, Zip and Openpay...
Originally published: Couriermail.com.au, 11 October 2019 THE family fight over who gets to break the wish bone is sadly becoming a thing of the past, as new findings reveal nearly two-thirds of Australians no longer take part in the longstanding roast dinner tradition. The report by Pureprofile found one in 12 Australians consume...
Originally published: The Australian, 07 October 2019 Facebook’s cryptocurrency play, Libra, is yet to win over the Australian public, with research conducted by ASX-listed Pureprofile highlighting a significant trust-deficit when it comes to the social networking company handling their money. The research, conducted in July 2019, shows 76 per cent of respondents still...
Originally published: IT Brief, 30 September 2019 By Sue Klose - Non-Executive Director & Marketing Advisor, Pureprofile We have entered a data-rich age. Organisations that understand how and why to use the data at their disposal will have a massive competitive advantage. But making smart decisions around which data to invest in can...
Originally published: AdNews.com.au, 24 September 2019 As the economy softens and market conditions become tougher for businesses, identifying reliable sources of information becomes all the more critical. Australian business leaders are acutely aware of this. According to research Pureprofile recently conducted via a poll of 500 senior decision makers, more than half of them (52%)...
Originally published: The Sydney Morning Herald, 10 September 2019 Amazon is challenging Bunnings' hold on the lucrative gardening and outdoor market with the launch of a new online garden store selling pool supplies, outdoor furniture, barbecues and gardening tools - but no sausages in bread. A survey of 1000 Australians conducted by Pureprofile...
Originally published: News.com.au, 9 September 2019 Many Australians are struggling to declutter their homes and are feeling stressed and weighed down by old and unused items. Despite the KonMari craze sweeping the world, a survey has found that a staggering 88 per cent of Australians still feel like their homes are being cluttered up...
Originally published: The Australian Financial Review, 02 September 2019 Generation X has taken over control of corporate Australia, producing a new wave of CEOs who are far more international than their US counterparts and are more likely to have been promoted from within. The important attributes for a CEO, in the opinion of...
Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending – the giving and receiving of gifts is a prolific part of the Christ...
14 November, 2019 Blog Feature Insights
Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really m...
06 November, 2019 Blog Feature Insights Marketers Publishers Researchers
The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and...
31 October, 2019 Blog Feature Insights Marketers Publishers Researchers