Originally published: Marketing mag, 15 April 2019 Customers’ of today – an enigma to the modern marketer. How do we personalise at scale? Why do our insights decay so quickly? What is their relationship with our brand? EJ Guren’s answer: just ask them. In today’s experience economy consumers are more empowered, and have...

Originally published: The martec, 9 April 2019 When talking about user experience (UX), it’s a mistake to condense the domain into the concept of “making things beautiful and easy for the end user.” In reality, optimal UX in product design deals a lot with underlying data, workflows, and component interaction –  what’s...

Originally published: Best in AU, 01 April 2019 If you’re the kind of person that likes to express your opinion, then why not find a way to get paid to do it? Did you know that there are plenty of online survey sites in Australia that pay you to share your feedback?...

Originally published: Dynamic Business, 27 March 2019 With millennials (currently people aged around 23-37) starting to fill up the majority of work spaces, there is a definite change of culture that is shifting the way businesses operate, work and think. A desire for flexibility, autonomy and social inclusion brings in a creative way...

Originally published: The Australian, 26 March 2019 More than half of Australians want digital platforms like Facebook to ban live streaming in the wake of the Christchurch shootings, a survey by market researcher Pureprofile suggests. The survey of more than 1000 Australians, conducted in the week from March 18, found 53 per...

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