Originally published: The Sydney Morning Herald, 6 January 2019 When Pureprofile asked parents about their children's cooking and eating habits, nearly 43 per cent said that poor food choices were caused by lack of education at secondary school. In addition, only one in five teenagers had the kitchen skills to pour milk...
Originally published: News.com.au, 7 December 2018 New research from Bunnings has found one-third of Australians would use their BBQ to cook all three meals if they could. The hardware giant says during the two weeks leading up to Christmas it sells more BBQs than any other time of the year. It conducts...
Originally published: B&T, 31 October 2018 ASX-listed media and technology company Pureprofile has grown its revenue by 5.6 per cent to $12.9 million in the first quarter of the new financial year. The company revealed the growth in a trading update yesterday, which was primarily attributable to its data and insights and media...
Originally published: Financial Review, 30 October 2018 Pureprofile has reported increased revenues and continued profit improvements on the back of reduced costs in its first quarter trading statement to the ASX. The research and consumer data company reported its revenues for the three months of the financial year were $12.9m, up 5.6% on...
Originally published: The New Zealand Herald, 28 October 2018 New Zealanders are increasingly caring for two generations at once. They are part of what is known as the Sandwich Generation because they are squeezed between their young and older family members. Pureprofile data was used to help the Public Trust investigate...
Originally published: Financial Review, 4 October 2018 Public angst over technology and data-led corporate innovation and transformation programs has hit an all-time high as another high-profile privacy breach of 50 million Facebook users hit world headlines last week. As the Australian Information and Privacy Commission confirmed it was informally investigating the Facebook hacking breach,...
Originally published: The Business Insider Australia, 5 September 2018 Nearly two out of three Australians value happiness over work, according to a survey commissioned by workplace meaning and happiness consultancy Rise. The poll, conducted by Pureprofile in June, surveyed 1001 employed Australians over the age of 18. Read the full article > ...
Originally published: The Sydney Morning Herald, 4 September 2018 Nearly two out of three Australians value happiness over work, according to a survey commissioned by workplace meaning and happiness consultancy Rise. The poll, conducted by Pureprofile in June, surveyed 1001 employed Australians over the age of 18. Read the full article > ...
Originally published: The Age, 4 September 2018 Nearly two out of three Australians value happiness over work, according to a survey commissioned by workplace meaning and happiness consultancy Rise. The poll, conducted by Pureprofile in June, surveyed 1001 employed Australians over the age of 18. Read the full article > ...
Originally published: Brisbane Times, 4 September 2018 Nearly two out of three Australians value happiness over work, according to a survey commissioned by workplace meaning and happiness consultancy Rise. The poll, conducted by Pureprofile in June, surveyed 1001 employed Australians over the age of 18. Read the full article > ...
Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid’s arrow....
13 February, 2019 Blog Insights
Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal...
11 February, 2019 Blog Feature Marketers Publishers Researchers
On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our nat...
23 January, 2019 Blog Insights