Originally published: The Sydney Morning Herald, 10 September 2019 Amazon is challenging Bunnings' hold on the lucrative gardening and outdoor market with the launch of a new online garden store selling pool supplies, outdoor furniture, barbecues and gardening tools - but no sausages in bread. A survey of 1000 Australians conducted by Pureprofile...
Originally published: News.com.au, 9 September 2019 Many Australians are struggling to declutter their homes and are feeling stressed and weighed down by old and unused items. Despite the KonMari craze sweeping the world, a survey has found that a staggering 88 per cent of Australians still feel like their homes are being cluttered up...
Originally published: The Australian Financial Review, 02 September 2019 Generation X has taken over control of corporate Australia, producing a new wave of CEOs who are far more international than their US counterparts and are more likely to have been promoted from within. The important attributes for a CEO, in the opinion of...
Originally published: Daily Bulletin, 30 August 2019 As the debate around parental leave policy rages across Australia, new research reveals workers are calling for better support to be given to fathers, so that they can play a more active role in parenting the next generation. Commissioned by leading global HR services and recruitment...
Originally published: Which-50, 15 August 2019 Online advertising spend as has exploded since the very first banner ad appeared almost 25 years ago. But in recent years much of that growth has flowed into the pockets of two players: Google and Facebook. Research conducted by Which-50 and Pureprofile earlier this year reinforces this...
Originally published: Have a Go News, 15 August 2019 With the Australian Competition and Consumer Commission’s (ACCC) Scams Awareness Week already in full swing, older consumers are being urged to take extra precautions to protect their banking information, especially online. It comes after it was revealed over one in four retirees (27...
Originally published: Yahoo! Finance, 27 March 2019 Despite the series of high-profile scandals it’s been through in the last few years, Facebook is the world’s biggest social media network with around 2.41 billion users – but it definitely doesn’t mean people are enamoured with it. In fact just recently, Apple co-founder Steve Wozniak...
Originally published: News.com.au, 20 July 2019 New research suggests that Australians aged in their 20s are saving more of their cash — outside of superannuation — than any other age group, and a house deposit remains their top target. Almost two thirds of Australians born in the 1990s started saving as soon as...
Originally published: Which-50, 17 July 2019 Consumer sentiment is increasingly hostile to the concept of businesses harvesting their personal data for commercial reasons. Yet the same time, more consumers than ever before expect a personalised experience and are increasingly loyal to the brands that understand them. It is this seemingly paradoxical contrast between...
Originally published: Which-50, 15 July 2019 As Australia’s buy now pay later (BNPL) bill races towards $1 billion, driven by the popularity of services like AfterPay and ZipPay new research commissioned by Which-50 paints a picture of growing impulsivity especially by younger consumers and raises some questions about the sustainability of the...
There are plenty of negative generalisations about Millennials. They’ve been labelled as lazy, entitled, narcissistic and unreliable. In 2018, Purpose Business conducted a survey with more than 500 New Zealand Millennials on the Pureprofile panel and...
11 September, 2019 Blog Feature Insights Marketers Publishers Researchers
Data from the Pureprofile panel lies at the core of a recent publication in the well-regarded academic journal Politics. This peer-reviewed publication from authors Dr David Smith (University of Sydney), Dr Katie Attwell and Dr Uwana Evers (both from...
19 August, 2019 Blog Insights
Marketers face a real conundrum when it comes to personalisation and privacy; consumers want personalisation, but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalisation paradox, and there’...
09 August, 2019 Blog Feature Insights Marketers Publishers Researchers