SYDNEY, 31 OCTOBER 2019: Global data and insights leader Pureprofile Limited (ASX:PPL) has appointed experienced industry executive Anna Meiler in the newly created position of Head of Sales and Marketing. Ms Meiler joins Pureprofile from London-headquartered market research firm Mintel where she spent more than five years, including three years as...
Study reveals behaviours, habits and motivations behind exercise SYDNEY, MARCH 26, 2019: Millennials are spending an average of $1020 per year to keep fit, with 5 per cent investing over $3600 per annum, on gyms, fitness classes, smartwatches and exercise apps, a new survey by global data and insights company Pureprofile...
Landmark study shows how our values influence everyday behaviours SYDNEY, MARCH 8, 2019 - What values do Australians hold dear individually and collectively? What values underpin how Australians spend their time and money? Answers to these questions are revealed by The Values Project - a three-year longitudinal study - the initial findings...
Global media and technology company Pureprofile (ASX:PPL) will provide a fresh avenue to mobile-first investment company Raiz Invest (ASX:RZI) customers to top up funds by monetising their personal profiles. The companies first joined forces in April 2018, where Australian members from both companies were invited to complete profile questions and surveys...
Global media and technology company Pureprofile (ASX: PPL) has partnered with Brontech, an award-winning blockchain data company. From Q3, 2018, Pureprofile members will be able to connect their Bron Rewards transactional data to their profile. This will allow research to be offered to members based on their purchase history and...
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. geoTribes is a unique classification system that rivals traditional geodemographic approaches, by grouping consumers into fifteen 'tribes' based on their life stage and socio-economic status. Clients are then able to better understand...
The recent Facebook data breach scandal -- which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the U.S. Presidency -- has placed a global spotlight on...
Acorn’s 240,000 users can top-up funds by monetising their personal profiles Mobile-first investment platform Acorns has united with global media and technology company Pureprofile for an innovative partnership that will give Acorns’ 240,000 users the opportunity to become Pureprofile members and monetise the power of their personal profiles. From today, Pureprofile’s Australian users...
A quarter of Australians (25 per cent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 1,000 adults by by global media and technology company Pureprofile. Almost another quarter (24 per cent) of Australians believe that gender equality in the lucky...
Julie Bishop is the most inspirational Australian woman, according to a nationally representative study by global media and technology company Pureprofile, where 1,000 adults were each asked to name who in the public eye was their biggest female inspiration. Julie Bishop sits fourth position overall – behind America’s Oprah Winfrey in first...
Christmas is a time of togetherness. It’s a chance to reflect on the year just gone and to enjoy the traditions that we each personally hold dear. It’s also a time of spending – the giving and receiving of gifts is a prolific part of the Christ...
14 November, 2019 Blog Feature Insights
Sophisticated marketing has always been about data, insights and measurement. Today, businesses are faced with an abundance of consumer data, making it extremely difficult to allocate enough resources to analysing and actioning the data that really m...
06 November, 2019 Blog Feature Insights Marketers Publishers Researchers
The UK is currently in the midst of political upheaval, with time-honoured party lines being redrawn and Brexit dividing generations and families. MPs are just as divided and struggling to agree on a way forward. With yet another delay to Brexit, and...
31 October, 2019 Blog Feature Insights Marketers Publishers Researchers