Global media and technology company Pureprofile (ASX: PPL) has partnered with Brontech, an award-winning blockchain data company. From Q3, 2018, Pureprofile members will be able to connect their Bron Rewards transactional data to their profile. This will allow research to be offered to members based on their purchase history and...
Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. geoTribes is a unique classification system that rivals traditional geodemographic approaches, by grouping consumers into fifteen 'tribes' based on their life stage and socio-economic status. Clients are then able to better understand...
The recent Facebook data breach scandal -- which revealed over 87 million users’ data had potentially been improperly obtained and used by a political consultancy Cambridge Analytica to target U.S. and British voters in the close-run elections of Brexit and the U.S. Presidency -- has placed a global spotlight on...
Acorn’s 240,000 users can top-up funds by monetising their personal profiles Mobile-first investment platform Acorns has united with global media and technology company Pureprofile for an innovative partnership that will give Acorns’ 240,000 users the opportunity to become Pureprofile members and monetise the power of their personal profiles. From today, Pureprofile’s Australian users...
A quarter of Australians (25 per cent) believe it will take up to 10 years to achieve true gender equality, according to a nationally representative study of 1,000 adults by by global media and technology company Pureprofile. Almost another quarter (24 per cent) of Australians believe that gender equality in the lucky...
Julie Bishop is the most inspirational Australian woman, according to a nationally representative study by global media and technology company Pureprofile, where 1,000 adults were each asked to name who in the public eye was their biggest female inspiration. Julie Bishop sits fourth position overall – behind America’s Oprah Winfrey in first...
Retailers can expect a bumper Christmas shopping season, with 92 per cent of women and 84 per cent of men planning to celebrate Christmas, according to research by global data and insights company Pureprofile. The top desired gift (aside from money) that women would like to receive is a gift card (34...
Amazon can expect a generally warm reception from Australians when it launches locally later this year according to new research by global data and insights company Pureprofile. While almost 50% of Australians overall remain unsure about whether they will use Amazon Australia, 60% of those aged 18-24 years are already sold on...
Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership agreement with AA Smartfuel, New Zealand's largest fuel rewards programme and one of New Zealand’s largest, most engaged loyalty programs with partnerships including major fuel retailers such as BP and Caltex. AA Smartfuel’s cardholder base of 2.3 million...
Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership with global research business Branded Research Inc. (Branded). The partnership will allow Pureprofile to upgrade the Branded panel of 1.7 million consumer research profiles in the US, UK, and Canada. The significant increase in the number of...
Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid’s arrow....
13 February, 2019 Blog Insights
Originally published on Which-50 Consumers repudiate and recoil from a central organising principle of modern marketing: that brands can — and do — target advertising and other messages at them based on their web browsing behaviour and other personal...
11 February, 2019 Blog Feature Marketers Publishers Researchers
On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our nat...
23 January, 2019 Blog Insights