Global data and insights company Pureprofile Limited (ASX: PPL) today announced a partnership agreement with AA Smartfuel, New Zealand's largest fuel rewards programme and one of New Zealand’s largest, most engaged loyalty programs with partnerships including major fuel retailers such as BP and Caltex.   AA Smartfuel’s cardholder base of 2.3 million...

Insights-fuelled advertising company, Sparcmedia, has unveiled the results of its programmatic advertising campaign with The Core Agency, on behalf of Cook Islands Tourism (CIT), aimed to increase awareness and change brand perception of the Islands among Australians and New Zealanders. Brand awareness for the Cook Islands had increased by one per cent, brand recall...

Press Release, Sydney, 05 April 2017: A 2017 national study by Pureprofile has found Australians prioritise car insurance over private health care cover with the industry failing to attract new customers. In findings that have implications for the national healthcare system, the data suggests marketing efforts of private health insurers only contribute to...

January 25, 2017, Sydney A Pureprofile survey of 1,000+ Australians over the New Year holiday period for Running Heroes shows running is the main fitness activity of 9 per cent of respondents, following walking (53 per cent) and gym/workout sessions (17 per cent). Runners are the most likely users of phone apps...

January 23, 2017, Sydney New research in Australia shows that fitness tracking devices are not just for young healthy people undertaking strenuous physical activities. The Pureprofile (ASX: PPL) survey of more than 1,000 Australians over the New Year holiday period shows baby boomers and seniors are emerging as a major market for...

Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, has thrown its support behind consumers gaining control of their own data, as recommended in the Productivity Commission’s draft report released this month. The Productivity Commission’s draft report Data Availability & Use has recommended Australian consumers...

Leading Provider Data, Insights, Programmatic and Lead Generation solutions Named among Fastest Growing Technology Companies in Australia Pureprofile Limited (ASX: PPL), a leading provider of data, insights, programmatic and lead generation solutions, today announced it has been named as one of Australia’s fastest growing technology companies in the 2016 Deloitte Technology...

Pureprofile today announced that it will acquire 100% ownership of Cohort Holdings Australia Pty Ltd.   Creates a leading Australian-owned business that can deliver one of the most comprehensive data insights, programmatic media and lead generation offerings in Australia and internationally Strengthens Pureprofile’s current data insights and programmatic media offering Accelerates rollout...

News from our blog

  • During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights in...

  • The main aim of our research is to explore whether individuals with different value priorities allocate their money differently.We found that relations between values and spending were not haphazard. Rather, they were consistent with the motivational...

  • We asked people how they spend their time on a typical work day and a typical day off, based on the activity categories from the 2006 Australian Bureau of Statistics Time Use Survey. We grouped these activities into four broad time use categories: (1...