Leveraging Pureprofile technology to uncover crucial insights
Auckland Arts Festival were looking to increase conversion rates among website visitors who had expressed interest in the 2019 festival. In order to achieve this, they first needed to understand the following:
Using Pureprofile’s website survey solution, we published branded surveys to the festival website.
Created simple, on-brand surveys
Integrated the surveys onto their events page, to ensure that they were only asking feedback from the most engaged website visitors
Asked a range of in-depth questions to facilitate truthful, detailed feedback
