Generating new and innovative ideas towards strategic product expansion
With years of experience in the premium health industry and home to Australia and New Zealand’s most trusted health foods, Vitaco Health are driven by an obsession to innovate with scientifically supported and proven products.
Over the past two years, Vitaco has partnered with Pureprofile leveraging their ResTech solutions to conduct bespoke research projects – generating new and innovative ideas towards strategic product expansion. Combined with real time reporting and human insights they have the ability to delve deeper into consumer mindsets and verify reporting directly from end users point of view.
Vitaco’s ongoing partnership with Pureprofile is driven by two key areas:
Quality panel insights – in-depth profiling empowers Vitaco to target key audiences i.e. female buyers of a certain age with specific purchase patterns
Platform technology – with bespoke platform solutions Vitaco finds confidence in real-time reporting and the ability to quickly understand the latest insights from end users
A 2-phase project was implemented leveraging both qualitative and a quantitative study.
From the ideas generated as part of an initial interview phase, we worked with Vitaco on conducting surveys to validate key insights or assumptions based on consumer preferences – factors such as:
Understanding how consumers engage with functional naming vs. conceptual naming.
Validating new ideas and their simplicity – to understanding the most sought after key ingredients.
Identifying which marketing claims resonate the most to provide groundwork for success in future NPD launches.
Through Pureprofile’s combined product offering Vitaco was able to ask the right questions of the right people and define strategic recommendations relating to:
Pureprofile is the best platform partner for us! Their profiling capabilities allow us to target our core audience and conduct research in a cost-effective way – with high quality and fast turnarounds. They are our research partner to test new concepts allowing us to make better decisions internally. Their survey platform is super intuitive and their team of experts always helpful.
Matthew Zionzee, Assistant Brand Manager
Pureprofile is the best platform partner for us! Their profiling capabilities allow us to target our core audience and conduct research in a cost-effective way – with high quality and fast turnarounds.
They are our research partner to test new concepts allowing us to make better decisions internally. Their survey platform is super intuitive and their team of experts always helpful.
Matthew Zionzee, Assistant Brand Manager
