Originally published: CMO, 30 March 2021
Flybuys has joined forces with consumer research platform, Pureprofile, to create its own survey platform for members in return for additional points.
Under the partnership, Flybuys loyalty program members will be able to earn 1000 or more points by answering surveys exclusively delivered via their Flybuys accounts. Flybuys is also planning to use ASX-list Pureprofile’s SaaS technology to create its own research community, tapping resulting consumer insights to build out its products and services proposition as well a identify any potential consumer pain points.
