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Compass poll shows trust in ABC high in regional Australia

Originally published: RadioInfo Australia, 14 February 2022

A study by Compass Polling, commissioned by the Page Research Centre, has found that 76% of people living in regional Australia trust the ABC to deliver balanced, accurate and reliable news.

73% of those surveyed by the Compass Poll believe the ABC had a “good and realistic interest in and understanding of, all aspects of regional Australia.”

The Page Research Centre commissioned Compass Polling to conduct the survey. Data collection was completed on 28 September 2021.

Compass Polling’s results gauge public opinion with an at most 2.5% margin of error, based on margin of confidence calculations for a sample of 1000 drawn by probability methods.

The sample was recruited from consumer panel providers Pureprofile and Dynata.

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