Originally published: Research Live, 09 August 2022
AUSTRALIA – The online purchase of both groceries and retail products has increased since last year, with 83% of online shoppers buying every month, according to IAB Australia and Pureprofile.
The Australian Ecommerce Report 2022 found that convenience was named as the number one reason for purchasing online by 77% of respondents, while value for money was identified as the most compelling feature for online brand purchases by 84%. Fast shipping declined as a driver of purchases.
In addition, the research said that seamless shopping experiences which deliver convenience and value for money will present the biggest opportunity for brands this year as shoppers return to stores.