For more than 20 years, we have been growing the global Pureprofile community of panellists, as well as the technology we use to engage them, to ensure that high-quality data lies at the centre of everything we do.
We recruit the best panellists in the world – ensuring their continuous engagement by providing a fulfilling and captivating member journey.
Each and every Pureprofile panellist receives a constant stream of surveys & content, tailored to their unique interests & preferences. This personalised experience keeps our members captivated and engaged – and coming back for more.
Our Quality Assurance experts apply robust quality checks to ensure data is of the highest standard:
When a respondent completes the activity in under a third of the estimated survey time
This flags if an invalid or unacceptable answer is provided in an open-ended response
If the answer to a survey question doesn’t match the answer we have previously recorded within a member’s profile, our system is notified
Flags when a series of answers are identical - for example, a respondent selects the same point on a ten-point scale over 5 questions in a row
When a respondent answers a trick question incorrectly. For example: “To ensure you’re paying attention, please select the number ‘3’ below”
Our reCaptcha system prevents any automated/robotic submissions
Panellists using the same browser are not permitted to take a survey more than once
We define technical parameters to identify fraudulent survey responses - such as geo-location or whether an anonymous proxy or a satellite provider is in use
Adds encouraging messages throughout the survey. For example: “Thanks for your answers so far, only a little further to the finish line!”
Our team of engineers are constantly refining Pureprofile’s own Fraud Centre platform - which reviews and analyses all member activity for suspicious behaviour
We work closely with industry-leading technology providers to eliminate fraud and any emerging data threats in real-time
With an established AI taskforce, our capabilities in detecting and preventing spam and fraud are becoming smarter, faster, and more efficient
