Originally published: MR Web, 05 July 2023
Australian consumer data company Pureprofile has announced an Audience Builder partnership with UK-based fintech company Prograd, further extending its research panel in Europe and offering Gen Z respondents rewards for answering surveys, redeemable in the form of gift cards.
Pureprofile’s Audience Builder platform currently hosts panels for nine global partners, with more than two million surveys completed on this platform during the past twelve months. Tim Potter (pictured), Pureprofile’s MD UK/EU, says that the partnership with Prograd marks the first Audience Builder partnership in the UK.
