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Demand for live events high despite “junk” ticketing fees & lack of transparency

29 May, 2024 | 
Pureprofile 

Originally published: B&T, 27 May 2024

Demand for live events remains high, but Aussies have had enough of ‘junk’ ticketing fees charged by legacy ticketing platforms, according to a new study commissioned by Eventfinda TixSuite which dives into the consumer experience of purchasing tickets in 2024.

TixSuite, a new software-as-a-service (SaaS) ticketing software model that launched in Australia this year, has published the findings of its first ticketing sentiment report. The research was conducted by Pureprofile with a nationally representative sample of 1,010 18 to 64-year-olds.

The report found that 81 per cent of Aussies have attended at least one live event in the past year. 44 per cent attend 1-3 live events a year, while one quarter (25 per cent) attend between 4 and 11 per year. Legacy ticketing platforms continue to dominate the market, with 67 per cent of Aussies typically buying tickets to live events through the major ticketing companies, compared to just 20 per cent who buy through event websites and 11 per cent who purchase via venue websites.

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