Updated: October 2024
Pureprofile is a leading provider of online research services; hosting, scripting, reporting and sample provision. We have more than 20 years of industry experience and have successfully created and launched millions of surveys. We field thousands of research projects annually, ranging from simple surveys to very complex studies using our innovative research technology. We service a diverse range of clients around the world including, but not limited to, major international research firms, leading media and communications agencies, universities, government agencies and direct clients. Our panellists are only used for market research. In some regions we offer additional incentive opportunities through engagement activities.
As well as providing our clients access to our highly profiled and responsive panels for sample only projects, we also provide an end to end service – coding, translations, scripting and hosting as well as analysis of the data collected. Clients can also use our SaaS technology to access our panels and create dashboards and reports for their projects. We work with trusted partners, allowing us to offer our clients facial coding, eye tracking and IHUT/product testing.
Pureprofile has an independent, actively managed panel of online consumer Account Holders. Pureprofile’s panel of double opt-in respondents is unique to Pureprofile and can only be accessed through its proprietary technology platform. Pureprofile sources new Account Holders (panel members) through a variety of online and offline sources including internal referral programs, paid acquisition, social media, PR, search engine marketing, offline marketing and location-based registration. We also have exclusive partnerships in place with a range of companies.
During contracted fieldwork periods, Pureprofile does not use external lists or any other form of sample provision without the express approval of an individual client. Pureprofile has agreements in place with a range of providers to expand panel reach where required. We do not use web intercept (river).
(Assume proprietary to mean that the sample provider owns the asset. Assume exclusive to mean that the sample provider has an exclusive agreement to manage/provide access to sample originally collected by another entity.)
Pureprofile’s main source is its own actively managed panels. Pureprofile will always actively use its proprietary panel or exclusive partnerships to deliver for our clients. We have agreements in place with trusted partners and providers to expand reach where required.
Pureprofile has successfully built and maintained panels for over 20 years. We recruit members through a network of affiliates as well as through our referral programme, which allows members to invite friends and family to join. When new members join the programme, they go through an internal quality score process, which enables us to ensure that any members that are not providing quality answers, will be excluded from receiving future invites for our client surveys. Although we have panels that are open to all, double opt-in email verification will always be required. We also run panels through exclusive partnerships that are by invite only.
Describe this both in terms of the practical steps you take within your own organisation and the technologies you are using. Please try to be as specific and quantify as much as you can.
When new members sign up or join through the referral programme they go through an internal quality score process, which enables us to ensure that any member that’s not providing quality answers, will be excluded from receiving future invites for our client surveys. We have also incorporated a digital fingerprint solution, which can identify low quality and fraudulent data and can raise over 50 flags, based on location, language and device, allowing us to block traffic from entering our projects.
Summarise, by source, the proportion of sample accessing surveys by mobile app, email or other specified means.
Pureprofile members can access surveys via the Pureprofile mobile app, survey invites sent via email or by going directly to the website www.pureprofile.com.
At Pureprofile, data quality is at the core of what we do and this value extends to the partners we choose to work with. As is common in market research, we sometimes need to work with suppliers to achieve the outcomes required by a client and in these instances, Pureprofile will consult with our client prior to any action being taken.
The partners we choose to work with are subject to an extensive vetting process where they are assessed not only on their ability to complement our existing panel reach, but on their adherence to industry standards and guidelines. We regularly assess these partners for data quality, customer service and compliance to the project requirements set up by us and our end clients.
Through our proprietary sampling system, Pureprofile undertakes a thorough de-duplicating process with all partner data.
Pureprofile members are made aware of the length of the survey, the specific type of project before entry, as well as the incentive that they will receive for completing it. Our large responsive panels are suitable for both mobile only and desktop only research, and our platform allows selection/removal of mobiles for any project. We have excellent recall rates for contacting the same group of respondents for follow ups and allow PII to be collected by our clients for product testing, subject to the relevant agreement being in place. We can also recruit for communities as well as online focus groups.
Pureprofile delivers survey invitations directly to an individual’s Pureprofile home page. Account Holders view survey invitations within their ‘feed’ where they are informed of basic information, approximate length (in assumed time to complete), the minimum or maximum they will receive in cash payment for qualification and, according to the client’s needs, any other information. Survey invitations are standardised and give no indication of survey content or relevant targeting employed.
Based on the information provided by federal statistical bureaus and national census, we are able to replicate the break-down of age, gender, location and other data points of a target population. We match this data to the information provided by an Account Holder’s profile to construct a proportionate sample to the client’s request.
Pureprofile is a market leader in the collection of profile data. Account Holders can answer thousands of individual profile questions that cover a huge range of categories and topics. Pureprofile captures general demographic profile information to very niche profile information on many areas of life under subject categories such as: Money & Finance, Sports & Exercise, Clothing & Fashion, Health & Wellbeing, Communications, Shopping, Entertainment, and many others. We are able to offer our clients access to this profile information, appended to their data.
Pureprofile’s proprietary technology platform allows time relevant profile data to automatically update profile information. For example, children’s ages will automatically age each year without Account Holders needing to manually renew their profile data.
Pureprofile’s individual online account platform allows for the continuous gathering of new and more detailed profile information. Between campaigns, Account Holders are prompted to refresh profile information and to continue building out their individual profile.
Pureprofile has built a reliable solution to mitigate many of the historical data aging issues associated with traditional market research activities.
Pureprofile has the ability to target and / or block based on an individual’s answer history. For example, if an Account Holder has not updated a targeted question within a reasonable timeframe we can filter them out from sample qualification.
To provide a quote, we require the client to provide us with the number of completes required, the length of the study, fieldwork timings, the target group, the country or countries that the study will field, quotas required, as well as the incidence rate. If the incidence rate is unknown, we are able to provide IR checks usually within 24 hours.
As is common in market research, we sometimes need to work with suppliers to achieve the outcomes required by a client and in these instances, Pureprofile will consult with our client prior to any action being taken.
The partners we choose to work with are subject to an extensive vetting process where they are assessed not only on their ability to complement our existing panel reach, but on their adherence to industry standards and guidelines. We regularly assess these partners for data quality, customer service and compliance to the project requirements set up by us and our end clients.
Through our proprietary sampling system, Pureprofile undertakes a thorough de-duplicating process with all partner data.
No. Based on our observations of competitor services that use survey routers, we believe that many survey routers provide potential respondents with too much information about the survey prior to its commencement, creating a possible bias in subsequent responses.
Further, we believe this creates an environment in which a respondent may provide false information in order to be put through to a survey, introducing inaccurate samples.
Not applicable.
Pureprofile delivers survey invitations directly to an individual’s Pureprofile home page. Account Holders view survey invitations within their ‘feed’ where they are informed of basic information, approximate length (in assumed time to complete), the minimum or maximum they will receive in cash payment for qualification and, according to the client’s needs, any other information. Survey invitations are standardised and give no indication of survey content or relevant targeting employed.
Pureprofile Account Holders can choose from a selection of relevant surveys within their ‘feed’. They are informed of basic information, approximate length (in assumed time to complete) the minimum or maximum they will receive in cash payment for qualification and, according to the client’s needs, any other information. Based on this information, the Account Holder can choose to participate.
Pureprofile Account Holders are paid on a per-minute basis for participation in any research survey they choose to take part in. Account Holders will receive an amount, or at times an entry into a prize draw, even if they terminate from a survey or receive a quota full status.
Pureprofile has the ability to individualise a payment amount per cell / group of respondents as necessary e.g. increasing incentives to difficult response segments or more specialised individuals.
Survey incentives are cash payments. Account Holders build up an account balance that can be deposited directly to their nominated bank or PayPal account (country-specific). Alternatively, they can redeem gift cards, movie tickets etc.
Pureprofile includes an open-ended respondent feedback question at the end of all internally hosted surveys (unless specifically requested not to by a client) and maintains regular internal communication with Account Holders through customer feedback activities.
Pureprofile also provides all Account Holders with a 5-star rating scale upon completion of a campaign. Feedback is monitored by campaign owners and communicated to clients as and when necessary.
The most reliable ‘measure’ of satisfaction is the ongoing participation of unique engaged Account Holders – a reliable measure that Account Holders value their engagement with Pureprofile.
Pureprofile constantly collects feedback and testimonials from our Account Holders – many of these are published and updated on our testimonials page and communicated to the public.
Pureprofile client management teams maintain direct contact with clients before, during and after the facilitation of a research project and will provide all required information to a client according to their specific needs. Clients typically receive any required data reporting, along with feedback on response rates, incidence rates and average interview times. All documentation is saved within the individual project dashboards and project files for future reference. See our quality control webpage.
Pureprofile does not have a set limit on the number of surveys that a respondent can complete within a certain timeframe. Of course, our technology does allow us to block respondents from taking part in certain studies, based on previous participation or subject type for example.
Pureprofile records and stores all individual data. All respondent activity on the Pureprofile platform is time stamped and able to be retrieved or used for subsequent survey targeting and / or reporting.
Pureprofile is able to retrieve any relevant data for a client if there is a particular need.
Pureprofile Account Holders are required to supply valid account identity information in the form of an email address, linked social media account, gender, DOB and postcode. During the registration process, IP location software detects the geographic registration point; members can only register in the country that their IP location indicates. During the redemption process, verification of the Account Holder’s bank account, mobile number, address and name occurs. Pureprofile also employs a sophisticated technology platform where key profile questions are asked a number of times across the year – making it extremely difficult to carry a fraudulent profile.
All suppliers used by Pureprofile are vetted to ensure that they meet the same high levels of quality and security as Pureprofile. When used, the sample delivered from these sources goes through the same digital fingerprint solution as our own panels. We would not include supplier name on clients reports, although we do disclose suppliers used/excluded should this be a requirement of the client.
Pureprofile Account Holders are required to supply valid account identity information in the form of an email address, linked social media account, gender, DOB and postcode. During the registration process, IP location software detects the geographic registration point; members can only register in the country that their IP location indicates. During the redemption process, verification of the Account Holder’s bank account, mobile number, address and name occurs. Pureprofile also employs a sophisticated technology platform where key profile questions are asked a number of times across the year – making it extremely difficult to carry a fraudulent profile.
Our digital fingerprint solution identifies low quality and fraudulent data and can raise over 50 flags, based on location, language and device, allowing us to block traffic from entering our projects.
Pureprofile actively employs techniques to ensure the highest possible standards of response quality. Surveys are scripted with built-in time screens ensuring that respondents moving through a survey too quickly are terminated. Pureprofile also provides data analysis to check for patterned responses and / or unreliable free text responses. We can also include red-herring questions as well as attention check questions to ensure answers are submitted with the relevant thought required. Data is cleaned and top-up responses are collected to ensure full, high quality data sets are achieved.
Pureprofile deploys a range of in-house surveys with built-in security and fraud checks – cross-referencing existing profile data with survey responses. Such activities actively identify and remove unreliable respondents from the Pureprofile panel.
(Note: If your company uses different privacy notices for different products or services, please provide an example relevant to the products or services covered in your response to this question).
Pureprofile has a stated Privacy Policy that can be viewed here. Pureprofile fully operates within the local, regional and national laws of all markets where operations are undertaken. Pureprofile requires all clients to adhere to the same standard of accepted behaviour when undertaking any activity using the Pureprofile panel.
Pureprofile follows the ESOMAR and other industry body guidelines with respect to these issues. The Privacy Policy forms part of the terms of service, which is required to be read and agreed to by each Account Holder before registration. Further, a link to the Privacy Policy is provided on each page of the Pureprofile site.
Pureprofile maintains a secure data storage operation where all client and Account Holder details are backed up on multiple, mirrored and redundant server systems within a private security facility. Pureprofile stores multiple sets of data from client projects on both local server networks and web-based project management systems.
In any given survey, a respondent’s data is collected anonymously with data only tagged to a random identification number. Our privacy policy is provided to the Account Holder before registration, it explains how we collect and process personal data so that the panellist is fully aware.
We have put in place appropriate security measures to prevent personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to members’ personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process personal data on our instructions and they are subject to a duty of confidentiality. We will only retain personal data for as long as reasonably necessary to fulfil the purposes we collected it for.
We have also put in place procedures to deal with any suspected personal data breach and will notify our members and any applicable regulator of a breach where we are legally required to do so. We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to our privacy policy.
In your response, please address the sample sources you wholly own, as well as those owned by other parties to whom you provide access.
Our panellists have the right to:
To exercise any of these rights, our members can email our DPO. Full contact details of our DPO can be found on our privacy policy.
Pureprofile is a company partner of the MRS and refers to any recommendations that it provides around incentivising panellists.
In accordance with the ESOMAR guidelines and GRBN in the United States, the Pureprofile panel is open to individuals who are over the age of 13. However, the profile data collected includes questions about Account Holders children (as defined by the ESOMAR guidelines). If respondents do have children, questions like how old they are, what gender they are and if they would be willing to have researchers contact their children through them are recorded.
As such Pureprofile can specifically target the parents of relevant under 14 children to conduct research through a parental permission question.
The concept of privacy by design incorporates the principles of data protection at the outset of designing systems. Pureprofile adopts this approach in all current and future innovations to its systems and products.
Pureprofile is ISO 27001:2022 certified, which means we meet the highest international standards for information security management. This certification shows that we have a robust system in place to manage and minimise risks related to the security of data that we own or handle. Our processes follow best practices to ensure that your data is protected and managed with the utmost care.
Pureprofile’s cloud infrastructure provider provides several security capabilities and services to increase privacy and control network access. These include network firewalls and web application firewalls (WAF’s), encryption in transit with TLS across all services and DDoS mitigation options. Databases are encrypted using the industry standard encryption algorithm to encrypt data on the server (data at rest). These databases are not directly accessible by the public internet, but only from Pureprofile’s applications that reside within the same virtual private cloud (VPC).
Pureprofile is ISO certified to Standard 20252, the standard for market, opinion and social research in Australia. We are also a member of the Australian Data and Insights Association (ADIA), Australia’s peak body for market and social research organisations and have been awarded the Trust Mark. We strictly adhere to all relevant codes of conduct and standards as outlined by the ESOMAR.
The confidence placed in our online panel by our clients, including large businesses, academics and competitors who continue to engage Pureprofile is also a testament to the integrity of our products and services. We treat all personal and sensitive information confidentially, and in a manner that fully complies with US standards through the Insights Association – www.insightassociation.org.
Full information on our reach by country can be accessed in our panel book, available to download through the link – www.business.pureprofile.com/global-panel-book/
*Panels and intercepts
**see ESOMAR 37 Questions to Help Buyers of Online Samples for full list of sample and data health metrics
Market, opinion & social research
Information Security Management
