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Food & Drink Business: Kellogg’s, REDcycle soft plastics campaign

11 November, 2020 | 

Originally published: Food & Drink Business, 11 November 2020

A quarter of Australians don’t know how to recycle soft plastics, research by Kellogg’s Australia has revealed. Conducted by Pureprofile, the study found just over half those surveyed weren’t aware soft plastics could be recycled into every day things.

  • Soft plastics can take up to 650 years to start breaking down if not recycled properly;
  • more than half (53%) of Aussies aren’t aware soft plastics can be recycled into everyday products;
  • 69% of Australians feel they lack knowledge on recycling, stopping them from recycling, however they are open to learning more;
  • 90% of the nation would be more open to recycling if they knew how the products would be recycled; and
  • 85% of Aussies are unsure of the process of recycling soft plastics

As part of National Recycling Week, Kellogg’s has partnered with REDCycle and Replas to increase awareness about what plastics can be recycled and where.
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