Originally published: Food & Drink Business, 11 February 2021
More than forty per cent of Australians have changed their morning routine in the wake of COVID-19, research by Kellogg Australia says. The cereal giant said half of all Australians are now getting up earlier.
Pureprofile carried out the research for Kellogg on a nationwide sample of more than 1000 Australians.
Of the half now waking up earlier, respondents said that before nine am they are achieving things like eating breakfast with the family (28 per cent), starting work early (27 per cent) and cleaning the house (24 per cent).
The top three things that are brightening their mornings are are a good breakfast (50 per cent), good weather (49 per cent) and being on time (31 per cent).
