Originally published: Forethought, 15 April 2020
Week 3 Fielded 10 – 13 April 2020
75% of Australian’s cant see life returning to normal for at least 6 months, and within that group there has been a 36% increase in the number of people who don’t believe life will ever return to a pre-coronavirus normality. For this 15% of Australian’s they believe there will be a new, as yet unimagined, normal. In Week 3 of the Australian’ Normality Index, we are seeing a 27% increase in online grocery shopping – will this be a part of the new normal? We are seeing a 42% increase in food delivery services – will this be a part of the new normal? And if this online and home delivered mode of shopping is impacting food now, what does that mean for adjacent industries and for general customer experience expectations across all goods and services? The implications for brand and customer experience managers continues to be reshaped as we continue to adjust and adapt to living through the pandemic.
Forethought thanks our partner, Pureprofile for their support in conducting this weekly research.
Read the full report >
