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Forethought: AUS Normality Index – Week 4

4 May, 2020 | 
Pureprofile 

Originally published: Forethought, 23 April 2020

Week 4 Fielded 16 – 20 April 2020

75% of Australians believe it will take 6 months or longer to return to normal. They are re-evaluating their priorities and what will play a role in the lives post crisis.  Some brands’ response has been pitch-perfect.  Others have been tone deaf and we are seeing the difference in the Australian Normality Index.

Forethought thanks our partner, Pureprofile for their support in conducting this weekly research.


Forethought Week 4

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