Originally published: Forethought, 23 April 2020
Week 4 Fielded 16 – 20 April 2020
75% of Australians believe it will take 6 months or longer to return to normal. They are re-evaluating their priorities and what will play a role in the lives post crisis. Some brands’ response has been pitch-perfect. Others have been tone deaf and we are seeing the difference in the Australian Normality Index.
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