Originally published: Forethought, 29 April 2020
Week 5
Australians are inching back to feeling normal, but across age segments COVID-19 is being experienced differently… and those results might surprise you. Our older Aussies are taking it in their stride, and our younger adults are feeling anxious and distrusting. Marketers cannot take a one size fits all approach. Marketers need to carefully observe the different segments behaviours and respond in relevant ways.
Forethought thanks our partner, Pureprofile for their support in conducting this weekly research.
