Originally published: Forethought, 11 June 2020
We have now taken a weekly pulse of 8,000 Australians to understand how they are feeling and how their consumption behaviours are changing as a result of the COVID-19 crisis. And we have further examined and contextualised this data via anthropologically-anchored qualitative research. So this week, we are sharing with you our synthesis and observations from the first 10 weeks of Australians responses and reactions to the COVID-19 situation. The report is Life After Lockdown: Lessons for Consumer Strategy.
In this report, we provide a behavioural framework to help organisations make sense of how consumer behaviours are adjusting – our research suggests that some of these behavioural shifts will be ‘sticky’ and some will be ‘slippery’. And we believe that this framework can provide critical guidance for leadership seeking to reorient business strategy to navigate these uncertain times.
Forethought thanks our partner, Pureprofile for their support in conducting this weekly research.
