Global Christmas Report 2025
As 2025 draws to a close, people around the world are balancing economic uncertainty with festive optimism – finding joy in togetherness, travel, and the spirit of giving.
From spending adjustments to travel plans, gift preferences, and emerging trends, this report uncovers what’s shaping Christmas and New Year celebrations across the globe.
Now in its 7th year, the Pureprofile Christmas Report 2025 includes in-depth responses from more than 4,600 panellists in Australia, New Zealand, Singapore, the UK and the USA, comparing data from previous Christmas studies.
Download the report now to uncover:
How festive plans differ across countries and generations
Year-on-year shifts in spending, gifting, travel, and more
Key demographic insights that reveal emerging behaviours
Key takeaways:
78% of Australians are adjusting their spending, taking a value-driven approach to stretch budgets
33% of Americans will shop for technology gifts, up from 19% last year
43% of Brits will gift food, confectionery and drink this festive season
69% of Singaporeans will take advantage of Black Friday and Cyber Monday deals
44% of Kiwis plan to spend less on gifts overall this year
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