Originally published: Crumb Wire, 05 March 2026
New research from meal kit brand EveryPlate suggests Australians are losing patience with the viral taco trend, with most unwilling to queue, overpay or wade through garnish overload for the sake of a trending dish.
The great coriander divide
The coriander debate remains as divisive as ever. Nearly two-thirds of Australians (64%) would rather eat pineapple on pizza than coriander, while 24% say they’d rather step on LEGO than eat a taco topped with it. For the truly committed haters, 30% would rather eat a completely dry taco shell with no filling than tolerate even a sprinkle.
Richard Lindel, a self-described coriander hater, sums it up. “To me, it tastes disgusting, almost like soap, and it doesn’t add anything to a taco. It’s my most hated herb,” he says. “I would rather eat pineapple on pizza than coriander. Actually, I would rather starve than eat a meal with coriander on it.”
Viral tacos aren’t faring much better. Just 17% of Australians would wait more than 30 minutes for a social media-famous taco, while two-thirds (67%) refuse to queue that long for any taco, regardless of how trendy it is.
Birria, one of the most hyped taco trends in recent years, also fails to impress, with one in five Australians (20%) saying it simply isn’t worth the wait. Rising prices are also reshaping attitudes, with 78% of Australians unwilling to pay more than $20 for a taco and just 9% prepared to pay more.
The research was commissioned by EveryPlate in conjunction with Pureprofile and conducted online in January 2026, based on a nationally representative sample of over 1,000 Australians.
