New data from a Pureprofile survey uncovers some insights around Valentine’s Day:
Will you be celebrating Valentine’s Day?
– 53% of Australians have no interest in Valentine’s Day while 47% will be celebrating – similar for Males (27%) and females (31%)
– Almost ⅓ (29% will be celebrating with their other half)
– 6% are only celebrating to please their other half
– More Males will be surprising someone on Valentines Day (8%) versus 3% of Females
– More Males are celebrating to make the other half happy (9%) versus 3% on females)
– More females will be celebrating with their family/friends (9%) versus 4% Males.
– Older generation 55+ more likely to have no interest (73%+) than younger generation (36% of 18-34ys)
Ideal Valentine’s Day Gift
Most popular gifts in order:
– Dinner Out – 43%
– Dinner cooked for me/with me – 23%
– Flowers – 30%
– Chocolates/Confectionery – 23%
– Don’t mind – 20%
– Jewelery – 16%
– Dinner is the most popular choice of celebration for Australians celebrating – 43% prefer dinner out at a restaurant and 23% prefer dinner cooked for me / with me.
– Dinner out favoured by older age groups (55% of 55-64yrs, 45% of 65+years and 44% of 35-44yrs). Dinner cooked for me/with me favoured by younger generations (30% of 18-24yrs and 33% of 24-35yrs)
– Flowers are wanted by both men and women but men have a stronger preference (32%) compared to females (29%).
– Jewelery is favoured by women and high preference from 25-34yrs (25%).
– Males are more favoured to want tech gifts (8%) and aged 25-34yrs (13%)
– Gift vouchers are preferred by women (16%) and aged 25-34yrs (16%)
– The middle to older age groups don’t mind what they receive as a gift.
Methodology – this data is from Pureprofile Australia panel survey with 1,018 respondents between Feb 2-5, 2018.
